In my first week, I created an 8 step guide to integrating UX into the current product development lifecycle, introducing the key touch points I'd be most valuable. Furthermore, I organised and facilitated the entire SCRUM team in workshops to enable an inclusive design process, to ideate opportunities, technology limitations and share known customer pain points. The workshops were successful in two ways, providing a clear validation plan for upcoming projects, but more importantly allowing each team member to have a sense of ownership of the product direction.
Following the workshops, I evaluated existing tools that would enable cost effective data gathering, finding 3 tools I could utilise under existing Sky licenses; UserZoom - a survey and click testing tool, Optimizely - which enabled A/B & Multivariate Tests and Omniture - a data analysis tool. After months of sharing customer insights with senior management, I proposed budgets for qualitative research, learning first hand from customers in user interviews, validating prototypes against business success criteria and usability to derisk projects before a line of code was written.